About Us

About us.

Luricka has Professional experience since 2010 and spent years developing the products and programs found here today.


My name is Luricka. I am a Wife, Mama-Bear, Psychologist, Foodie, and Teapot ☕️

The idea of SnuggleSense was born in a time where friends of mine were unable to find products and services related to Sensory Development. I also noticed on Social Media groups that moms all over Southern Africa did not have access to professional Sensory services and products for their little ones. 

I know like many of you, we battle to get access to valuable therapeutic tools, gifts and programs for ourselves and the little ones in our life. And what better way to gift something with therapeutic value! This is therefore why SnuggleSense was started. So I partnered with some colleagues such as Physics and OT’s, and developed the products you find on the website here today. 

In addition, I am passionate about many things, but three things in particular:

  1. The audacious pursuit to improve Postnatal Wellbeing for every single Mom and Baby
  2. To create local opportunity to seamstresses, designers and artisans who make all out items by hand, and
  3. Early Baby Development as a foundation for later Mental, Emotional and Physical wellbeing in babies.

Like any founder, I’ve had to overcome some serious fears and feelings of inadequacy before starting this venture. But alas, here we are. 

SnuggleSense is subsequently motivated to empower Moms and Dads around the world to assist their babies in achieving their milestones, while building a bond and creating connection amongst one another, 

Come and play with us! 

All my 💕

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Our Vision

Our Vision is to make Sensory and Therapeutic tools accessible and available in Southern Africa. We believe that through these products one can support Cognitive, Emotional and Physical Development for babies and parents alike. In addition, we also hope to create opportunity for a sustainable business and create opportunity in our community of local seamstresses and designers. 

Our Mission

Our Mission is to empower Parents to do the best for their children. We subsequently hope to shift the needle on Early Childhood Development, which could assist each and every child to give them a head start in a more connected, conscious and capable relationship with their parents and caregivers. 

Why SnuggleSense?

I decided to start SnuggleSense due to the lack of accessible Sensory and Stimulation Tools, Toys and products I noticed on the market today. 

I also noticed that therapeutic tools with real medical benefits seem to be inaccessible in an easy, consumer-friendly way. 


I therefore got some colleagues involved, and we developed the SnuggleSense Baby Stimulation Program. 

I’m excited to share an upcoming product for All Moms. I’m working on a New Mom and Good Enough mother journal, which is filled with professional knowledge, inspiration, new ideas, journal prompts, open ended questions and thought provoking topics to help minimise the effects of postnatal adjustment and difficulties.

The aim is therefore to help every mother develop self awareness, the skill of conscious parenting and discover herself as an individual and in her role as mom to her kids. 

Keep an eye out! 😃

Our Team

We also hope to make professional services more accessible in creative and innovative ways. All our services are available online. Occupational Therapy and Physiotherapy will be aided by the Early Baby Development Tools for sale in our store. 

Luricka Fick

Founder & Psychologist
with special interest in Postnatal Adjustment and Baby Development

Elmiza Moolman

Occupational Therapist
with special interest in Paediatrics & Neurodevelopment

Kerry Millar

with special interest in Paediatrics and Neurodevelopment

Come have a look at our unique product collection for yourself and your baby!

We have Early Baby Development Programs, Postnatal Workshops and Custom hampers, gifts and goodies for the whole family. Our Snugglesense© range is handmade in Johannesburg, South Africa. All professionally designed to facilitate connection, consciousness and capability.  

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